New Frozen Yogurt Shop in LA: Tech From Day One

There’s a brand-new frozen yogurt shop opening its first location in Los Angeles this October, and it’s the kind of story we like to see — someone building something from scratch and betting on a good idea in SoCal.

nudes — yes, that’s the name — is a new frozen yogurt concept from two longtime Los Angeles brand and events people, Jason Afriat and Sasha Solonin. They spent six months developing their yogurt base and tested two final recipes with about 100 local residents before settling on the recipe that now opens the shop. nudes launches with four flavors — Plain Tart, Vegan Chocolate, Coconut, and Pomegranate — and a menu inspired by Italy, the Mediterranean, Turkey, and France. Instead of a traditional topping bar, the shop offers things like whipped honey, pistachio cream, baklava, olive oil, dates, and seasonal fruit.

The soft launch is happening right now, on October 1, with a grand opening set for October 8. The first location is at 165 S. Crescent Heights Blvd. in Los Angeles, in the Beverly Grove area, and the founders expect to pull customers from the neighborhood and over from West Hollywood.

Opening Day Is the One Time a Business Gets to Choose Its Tech

Here’s a pattern we see over and over in Los Angeles and Orange County. A new business signs a lease, and the space comes with whatever the previous tenant left behind — an old router, a consumer broadband line in someone else’s name, a phone number that doesn’t work. The new owner inherits it, decides to make it “good enough,” and spends the next year fighting it.

A brand-new opening is the rare moment a business gets to choose its technology instead of inherit it. And most don’t take advantage of it, because setting up connectivity, phones, and the little things most people don’t think about is the last item on a huge to-do list. So a shop that could have started clean ends up patching over someone else’s mess, then paying to fix it later.

That’s the lesson of any new opening: get it right the first time, because it’s cheaper and less disruptive than unwinding bad decisions a year in.

What a New Food-and-Shop Business Actually Needs

For a business like nudes — a shop that takes card payments, takes phone orders, and relies on being open and online every day it’s in business — the setup comes down to a few things:

• Business internet, not the cheapest consumer plan. A card reader, the point-of-sale system, and any online ordering all run over the same connection. A consumer plan is fine for Netflix at home; it’s not built to keep a shop’s payments up all day.
• Wireless failover. This is the one people skip until it’s too late. A cellular backup line means that if the main internet drops, the card reader stays up. For a small shop, one afternoon with a dead card terminal is real lost revenue.
• A cloud phone system. No phone closet, no hardware to maintain. The shop’s number goes where the owner goes — on a phone, a laptop, anywhere — and it’s easy to add a second line when they open their next location.

The Tech That Protects a Sale You Can’t See

Most of what a new shop needs to get right never shows up on a menu or a shelf. It’s the quiet stuff: the internet that carries the card payment, the phone line a customer uses to check hours or place an order, the backup that keeps a register working when the building connection goes down.

None of it is glamorous. But a card terminal that won’t process a payment, or a phone that rings to nothing, is exactly what turns a first-time customer into a walkout. For a brand-new shop trying to build a regular following, those moments matter a lot more than they do for an established business with a loyal crowd.

A new business should also think about what happens a year from now, when it’s busier than opening day. Phones, internet, and network gear are much easier to design ahead of time than to retrofit after the shop is full of customers. The right setup on day one costs less and causes far less disruption than fixing it under pressure later.

Why We Do This Differently

We’re Northview Telecom Advisors, a carrier-neutral telecom advisory based here in Brea. Carrier-neutral means we work for you, not for an internet or phone company. We compare real options across 50-plus providers and recommend what fits your business — not what makes a carrier the most money.

For connectivity, the carriers pay us, so getting set up with internet, failover, or a phone system costs you nothing directly. And once you’re a client, you deal with us for the life of the service — one point of contact instead of chasing three different support lines when something breaks.

If you’re opening a new shop, office, clinic, or warehouse in Southern California, the planning stage is the time to think about this. Before you sign an internet deal, before you pick a phone number, before you inherit the last tenant’s setup — that’s the moment to get it right.

Want to see what your opening should look like? We’ll do a free 15-minute audit of your plans, no pressure and no obligation. Call (866) 656-8806 or grab a time at our free audit page.